Social Impact Brand Voice Questionnaire Name(Required) First Last Email(Required) Company(Required)When people interact with our brand, what do we want them do THINK?(Required)When people interact with our brand, how do we want them to FEEL?(Required)When people interact with our brand, what do we want them do DO?(Required)What does your audience believe about your company today?(Required)Consider ways you can differentiate yourself through your brand voice.If your brand was a well-known person or character, who would it be? Why?(Required)Are there any brands that a have similar personality? Why are they similar?(Required)How are you different than other companies in the same sector?(Required)Consider ways you can differentiate yourself through your brand voice.What kind of perception shift do you want to facilitate with a new or updated brand? (how you’re currently perceived to how you’d like to be perceived).(Required)Consider ways you can differentiate yourself through your brand voice.What is a brand you find to be aspirational? And why?(Required)Adjectives That Describe Our Company's Voice(Required)Please check up to six adjectives that best describe your company's voice. Academic Adventurous Affable Altruistic Ambitious Artistic Assertive Bold Capable Casual Charismatic Charming Cheerful & Upbeat Colorful Compassionate Competent Confident Conscientious Courageous Cultured Deadpan/Dry Humor Dependable Discreet Dutiful Encouraging Energetic Enthusiastic Exuberant Fair Fearless Formal Friendly Gregarious Helpful Honest Humble Imaginative Impartial Independent Intellectual Intentional Intimate Keen Lively Meticulous Observant Optimistic Orderly Persistent Precise Relational Reliable Sarcastic Sociable Serious Smart Trusted Unexpected Valiant Wise Young and Trendy Other If you selected "Other" above, please add additional words hereTop Three Words(Required)From the boxes checked above, what are the top three words that convey how you would like the general public to perceive your company's voice/personality?Use the sliders below to describe the vibe you want your brand to have based on the following questions:Do you want your brand to be strong & durable (1) or soft & empathetic (10)?(Required)Do you want your brand to be hip & cool (1) or mature & stable (10)?(Required)Do you want your brand to be luxurious (1) or economical (10)?(Required)Do you want your brand to be modern (1) or classic (10)?(Required)Do you want your brand to be dynamic & fun (1) or formal & serious (10)?(Required)Please list any characteristics, tones, or colors that you DON'T want to be associated with your brand.(Required)Website You Love #1 Website You Love #2 NameThis field is for validation purposes and should be left unchanged.